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Innovative products, stylish designs, environmental responsibility and affordability all in one place.

What Makes Us Special

TrustyPup was founded in 1990, and we have been on a mission to give pets and pet parents alike the best of all worlds. Our global team is dedicated to product development, industrial insights, market analysis, extensive research and testing with dogs and consumers to bring products that combine durability, engagement, interaction and cuddle-ability.

Innovation, safety and sustainability drive a design process that keeps one thing in mind: the needs of your dog.

Complete Needs System

Our Complete Needs® System organizes the wide range of TrustyPup products, making it easy for pet parents to satisfy their pet’s emotional, instinctual and physical needs. Prominently displayed on our packaging, the color-coded Complete Needs System educates consumers about their pet’s needs and easily identifies the products that help meet those needs.

TrustyPup gives pet parents the best of all worlds: innovative products, stylish designs, environmental responsibility and affordability all in one place, satisfaction guarantee.

Designing to Child Safety Standards

We design our products to meet child safety standards and then test against those standards to ensure every product meets our rigorous quality and safety requirements. We’re the only pet company we know of that holds ourselves to these high standards. Safety for pets and children is our #1 priority.

What We Require
Pull testing:

All appendages, like ears and tails, must pass a 15 pound pull test to ensure they do not become a choking hazard.

Secure Battery Doors:

Battery doors accessible to pets require a tool to open because batteries can be harmful, even fatal, if swallowed.

Protected Electronic Modules:

Electronic modules in sewn in toys require redundant protection because the batteries and electronic components can be harmful if swallowed.

What’s Not Allowed
Small Parts:

All accessible components must be larger than 1 3/4″ because small parts can be a choking hazard.

Sharp Points:

Wires, structural elements and zip ties must be trimmed or twisted so there are no exposed sharp points.

Small Round Holes:

Holes and opening must be smaller than 1/4″ or larger than 1/2″ because round openings between these sizes can trap small fingers, possibly cutting off circulation.

Exposed Springs:

Spring coils must be covered because if exposed they can pinch skin and pull fur.

Long strings or elastic cords:

All strings must be shorter than 11 3/4″ and all elastic cords must be shorter than 6″, because anything longer can be a strangulation hazard.

Large Openings:

Opening in toys must be smaller than 3 1/2″ or larger than 9″ because openings between these sizes can fit a pet’s or child’s head and they could get stuck.


Magnets can be harmful, even deadly, if swallowed.

Commitment to Environmentally Responsible Products

TrustyPup has pioneered the use of recycled, reclaimed, and sustainable materials in our pet bedding, doing our part to help keep waste from landfills. And while we remain committed to what’s best for the planet, we’re still proud that we can create high quality, affordable and stylish products for pets and pet owners everywhere.

Recycled Plastic

High-Loft bedding fiber blend made from recycled and/or reclaimed materials, helping to keep plastic waste out of landfills.

Reclaimed Foam

Therapeutic foam and memory foam bedding fills are made with leftover remnants from standard foam production.

A PetWise™ Brand

TrustyPup is a proud member of the PetWise family of award-winning brands. PetWise, Inc. is committed to creating the most innovative, accessible, affordable, and environmentally-responsible product solutions for pets and pet parents everywhere. PetWise brands—goDog®, Petlinks®, SHERPA®, Hear Doggy!®, SmartyKat®, Treatly®, TrustyPup®, Guaranteed On-Board®, PoochPlanet®, Pawscout™, FurHaven®, Pet Factory®, and more—all stand for the highest in quality, safety and satisfaction, all while incorporating environmentally-responsible materials and processes.

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